Tesco Lies to the BBC

While I am sometimes up early enough to catch Farming Today on BBC Radio Four, it starts at 5:45 in the morning, I was really glad that I did today. As I have written about previously, here in the UK what's called a standard chicken some supermarkets have been selling for three pounds each or two for five pounds.

Following a series of programmes on television that highlighted the low standard of welfare inflicted upon these birds to achieve this price, initially Tesco's said that it had seen no impact on its sales. On farming today they even reported that Tesco reported an increase in sales of standard chicken. My sources tell me that this was a lie. In fact as I posted just last week Tesco have notices up in store saying that they are trying to expand production of the high welfare chickens.

Today, Farming today were reporting that Tesco will be selling standard chickens at one pound and ninety-nine pence as a special offer.

After checking with my sources, I discover that far from the television campaign not impacting sales, Tesco have lost sales. People are rejecting the low welfare standard chicken and as they have done little to source high welfare chickens, they are loosing market share.

It just goes to prove that the supermarkets don't follow the customers lead as they claim but will inflict on us whatever rubbish will make them a profit.